Berkeley Platform
BEGIN Discovery Portal
A discovery layer that made a fragmented innovation ecosystem easier to navigate across more than 50 programs.
Platform strategyDiscovery UXSystems thinking
Challenge
The Berkeley entrepreneurship ecosystem was rich but distributed. From the outside, it asked users to decode the institution before they could find the right next step.
The portal reframed that as a discovery problem, not a marketing problem.
Why it matters
This is platform thinking more than page design: clearer pathways, lower cognitive load, and a better decision-support layer for a complex ecosystem.
- Information architecture for a distributed system
- Improved access to 50+ programs and resources
- A more legible front door for founders and builders
Signals
- Information architecture
- 50+ programs
- Platform strategy
- Discovery UX
- Systems thinking