San Francisco Bay Area
Designing products people can understand and use.
Product designer and builder focused on user experience, data-led design, and digital systems that turn complexity into clarity.
incremental revenue influenced through systems, positioning, and experimentation
platform and website projects delivered across academic and startup contexts
innovation programs connected through clearer discovery architecture
content assets translating technical and research-heavy work for broader audiences
About
Builder-strategist with strong product and user experience instincts.
I work across technical ecosystems, research institutions, and independent products. The throughline is consistent: build systems that make the next step clearer.
How I Work
Product, systems, and narrative in one practice.
I design structure before polish.
My strongest work usually starts with clearer flows, better information architecture, and stronger behavioral loops. The visual layer matters, but it works best when the product model underneath is coherent.
Selected Projects
A stronger public slice of the work.
A Korean learning app built around speak-first recall and progression learners can actually grow through.
A Korean learning app that combines speak-first recall, structured review, and level-based deck design so practice follows a real path from daily-life basics to broader conversation.
A clearer front door for Berkeley entrepreneurship.
A discovery layer that made a fragmented innovation ecosystem easier to navigate across more than 50 programs.
Come play inside ideas.
An app studio site with publishing and support infrastructure.
A live app studio site with custom theme, policy docs, and deployment workflow.
More projects include SpendAnalyzer, AI-guided resource discovery, Space Sciences Lab, and analytics systems. See the full projects page
Contact
Interested in building something serious?
I’m based in the San Francisco Bay Area and interested in work across product, systems, narrative, and AI-native tooling.
Location
San Francisco Bay Area
Focus
Product design, technical storytelling, research systems, AI-guided experiences