Resume
Builder-strategist working across product, narrative, and digital systems.
Over the past decade, I’ve led growth, content, platform, and UX work inside UC Berkeley’s entrepreneurship and engineering ecosystem while continuing to build independent products and experiments. The throughline is consistent: make complex things more understandable, more usable, and easier to act on.
$1M+ incremental revenue influenced through systems, positioning, and experimentation
50+ innovation programs made easier to navigate through clearer discovery architecture
15+ platforms, websites, and content systems launched or redesigned
150+ strategic articles and public-facing content assets produced
Capabilities
Product and UX
Interaction design, information architecture, discovery systems, content structure, and user journeys shaped for clarity.
Growth and analytics
HubSpot, GA4, Looker Studio, funnel instrumentation, activation analysis, and experimentation systems tied to decisions.
Technical storytelling
AI-guided experiences, platform narratives, research translation, stakeholder alignment, and product communication.
Experience
Chief Marketing Officer
UC Berkeley Sutardja Center for Entrepreneurship & Technology (SCET)
- Built and led Growth, Communications, and Design Labs across digital experiences, analytics, content systems, and experimentation.
- Delivered 15+ digital platform, website, and content-system projects, including the BEGIN Discovery Portal connecting users to 50+ innovation programs.
- Produced 150+ strategic articles and content assets translating Berkeley entrepreneurship work for broader audiences.
- Designed and launched UC Berkeley’s first AI-guided entrepreneurship resource chatbot.
Communications & Strategy Lead
UC Berkeley Industrial Engineering & Operations Research (IEOR)
- Translated technical research and academic work into clearer public, donor, and partner-facing narratives.
- Supported public-facing platforms and communications in a research-heavy environment.
- Worked at the intersection of institutional credibility, storytelling, and usability.
Executive Director
Tree Davis
- Led strategy, fundraising, partnerships, and public storytelling for a mission-driven nonprofit.
- Managed cross-sector relationships across public agencies, utilities, and community stakeholders.
- Built operational systems around trust, impact, and long-term organizational clarity.
Contact
Interested in building something serious?
I’m based in the San Francisco Bay Area and interested in work across product, systems, narrative, and AI-native tooling.
Location
San Francisco Bay Area
Focus
Product design, technical storytelling, research systems, AI-guided experiences