Marketing in the AI era.
AI made average content free. Two talks on what that changes.
3 October 2026 · BCS AI + Recruiting Summit
The Innovation Collider
- AI made average free. Average is now worthless.
- Every AI that recommends you has read your website.
- You're not behind on agents. You might be behind on positioning.
October 2026 · UDAX Berkeley Accelerator, Cohort 2
Startup Marketing in the AI Era
- Sell the hole, not the drill.
- Generic is free now. A point of view isn't.
- A crowd you paid for isn't product-market fit.
